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Sell Sheet. The First Marketing Piece of a New Book

Marketing is a must in book publishing. Competition is fierce, and after years of working on a manuscript, and then a few more getting it published, no one will be aware a book exists if we don’t inform them. One of the first ways of doing this is through a piece called a sell sheet.


Sell sheets contain the who, what, when, where, whys, and how of the book. When well-worded, the advertisement draws interest through its compelling call to perspective readers. As shown in the sell sheet below for my new book, Tranquility. Transformation.


Transcendence. The Enchanting Promises of Public Gardens, readers see the new cover, learn the book title, ISBN number, number of pages in the book, its price, and when and where it will be available, as well as how to pre-order. There also is a summary of the book, two or three early reviews, and a few sentences about the author.


Sell sheets are then sent to target organizations, communities, and local media. Friends, and family may also receive this piece in hopes that they will help spread the word. Please comment if you’d like to know more about sell sheets or my new book. I’d love to hear from you.

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