Do you remember the acronym, Roy G Biv (Red, Orange, Yellow, Green, Blue, Indigo, and Violet) for the sequence of colors in the rainbow? From powder blue to fire engine red, we all have our color preferences, and those preferences drive our choices from the foods we eat to the cars we drive. We’ll pay more for items that appeal to our senses even though the performance of the product is rarely affected by its color.
Psychologists have found that our color preferences appear to be rooted in personal experiences. We are influenced by reactions of those surrounding us. If we’ve been told we look good in certain colors, we’re more likely to lean toward them. And this results in cultural preferences of the colors we surround ourselves in, as well.
Perhaps these color choices also are a result of how they make us feel. Color consists of light and energy. Every color has a specific frequency and vibration which can affect us emotionally and physically. Not only does light (and therefore color) enter through our eyes, it also can penetrate our skin and may activate hormones causing chemical reactions within the body.
Evidence of color used for healing dates back to at least 2,000 years. Research has found patterns of reactions in people as a result of color. However, it’s important to note that the shades of these colors alter results.
According to studies, in some people, red increases the heart rate. If you want to be creative, work in a purple room. Green often is restful because it is gentle on the retina. Blue is calming and can decrease respiration and lower blood pressure. Yellow may promote positively, but as with orange, it reflects more light which can also lead to irritation as well as hunger.
What’s your favorite color and how does it make you feel?
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